If there’s one family activity that never gets boring, it’s a trip to the cinema. The movies have been a family favourite since the late 19th century, when the earliest silent pictures played to fascinated crowds in Hyde Park. While it has come a long way since then, cinema still holds an affectionate place in all British hearts and here’s a brief look at why.
While there have been highs and lows in cinema attendance over the years, there’s always another blockbuster just around the corner to inspire the public’s interest. Many thought the recession would see families stay at home, however in the last decade a very different phenomenon occurred. With the huge popularity of 3D glasses, British crowds have flocked to try out the new cinematic experience that brings films to life in a whole new way.
In 2008 and 2009, 3D films like Avatar and Up, inspired a whole new generation of cinemagoers to return to the big screen. This was supported by the range of hugely popular kids films like Harry Potter & the Half-Blood Prince and Ice Age II, resulting in the highest cinema attendance in close to three decades.
Today there are approximately 770 Cinemas in the UK, with a total of 3,569 screens, including the popular ODEON Cinemas.
The cinema today
The last decade has seen a huge revival in film production, with an emphasis on flicks produced here on home soil. The James Bond franchise has had a massive revival under the first ‘blond Bond’ Daniel Craig who brought a much sleeker, sexier feel to the series than his predecessors. Other big productions have included The King’s Speech and The Iron Lady.
The cinema: a great night out for everyone
Without a doubt, one of the reasons the cinema continues to remain an enduring favourite, is its ability to appeal to people of all ages. There aren’t many activities that work as both a first date idea and a family outing with your parents. Yet British cinema continues to appeal to both.
The cinema is also considerably more affordable than taking an entire family out to dinner. The other big reason that the cinema continues to appeal to everyone are the exciting new experiences it has offers.
Alongside 3D technology, innovative new screens like the ODEON IMAX London cinema are continuing to create cutting edge viewing experiences for a huge range of audiences – cementing cinemas position as our favourite form of entertainment.
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